What We Do
Defyned partners with businesses
to deliver expert branding, marketing,
and digital services.
Defyned partners with businesses to deliver expert branding, marketing, and digital services customized for your industry. We help you reach your audience, build your brand, and grow your business with proven strategies.
Our team combines creative skill with practical marketing experience, crafting solutions that drive results. From graphic and website design to campaign management, we cover all your branding and marketing needs.
We believe in measurable growth, personalized service, and results that matter. Our multi-disciplinary approach means every project receives full attention and expertise, tailored to your business goals.
Our Mission & Focus
Empowering businesses with marketing tools and expertise for modern growth.
At Defyned, our mission is to empower businesses in specialized industries with the marketing tools and expertise needed for modern growth.
We focus on building long-term relationships with our clients, ensuring every strategy is aligned with your vision and delivers tangible results.
Our promise is to deliver honest communication, dedicated support, and effective solutions to help you achieve more.
What is Defyned
Defyned is a branding and marketing partner dedicated to helping niche industries stand out.
With a team of seasoned professionals, we bridge the gap between creativity and strategy, offering a suite of services that drive growth and lasting value.
Our design team develops unique branding and graphics for your vision.
We manage digital and traditional marketing to grow your business.
Personalized service and guidance from industry professionals.
Our Team
Behind Defyned is a team of passionate experts in design, marketing, and digital strategy.
We collaborate closely to ensure creative, targeted solutions that deliver ROI. Meet the talented people dedicated to your business success.
Leadership
Meet Our Co-Founders
Driving performance, building partnerships, and delivering results that matter.
Jared Ledford is the co-founder of DeFyned SEO, a performance-driven digital marketing agency built for businesses that need more than traffic — they need real sales.
As the owner and operator of Dayton Barns & All Steel Buildings, Jared has spent years building and scaling multi-location, high-ticket sales organizations where marketing performance directly impacts revenue. That real-world experience is the foundation of DeFyned SEO. Every website, SEO strategy, and automation system is built with one goal in mind: turning qualified leads into closed deals.
DeFyned SEO specializes in high-converting website development, search engine optimization, and lead systems designed for growth-focused companies. Unlike agencies that chase vanity metrics, DeFyned focuses on measurable outcomes — lead quality, conversion rates, and long-term scalability.
Jared also brings leadership experience beyond business, serving in community and civic roles while advising companies across construction, manufacturing, and service industries. His approach blends strategy, execution, and accountability — building digital sales engines that work as hard as the businesses behind them.
Jeffrey Huxmann is the Co-Founder of DeFyned SEO, where he leads strategic growth, operational excellence, and client success initiatives that help businesses scale sustainably online. With a background in building and managing technology and business services companies, Jeff brings a unique blend of entrepreneurial leadership and digital marketing expertise to DeFyned SEO’s mission of driving measurable ROI for clients through high-performance SEO, conversion-optimized web platforms, and data-driven growth strategies.
Prior to DeFyned SEO, Jeff founded and managed HUXY, a business services company offering web development, SEO services, and virtual assistant support. He also co-founded TeleHux, further demonstrating his commitment to innovation and operational leadership.
Jeff's approach blends strategic insight with practical execution, ensuring that DeFyned SEO's clients not only attract qualified traffic but also convert that attention into predictable revenue. His strengths lie in building systems that align digital performance with business outcomes — from discovery and planning through implementation and optimization.